https://docs.google.com/forms/d/e/1FAIpQLSeDGQHTOW-fQizJvN6aUAtm_2PKta2gbEZidpHLpjoMLfFe7A/viewform?usp=sf_link We had created a survey to collect data about the kind of people in the world would purchase our product. After weeks of having the survey out, we have collected 100 entries from different areas and life styles.
DEMOGRAHPIC
These two charts shows our company the demographic of the people who had received and took our survey. Most of the survey takers are teenagers meaning that the are around high schoolers, or have just graduated. This information means that there is an young audience interested in our product and they must not have a lot of their own money to spend. The ShoeWash is pushed to be in the households of families, athletes, and shoe collectors, since there kind of people will have the most efficient use of the product.
HOW MAny days of the week do you exercise?
This chart here represents the number of days each person who took the survey would exercise each week. The idea of the ShoeWash is to kill the bacteria in shoes, to avoid foot infections, which could come from the countless days of sweat building up in your shoes. From the chart the majority of people would workout 3-4 days of the week, which is good information for us, since it shows that people would have similar problems with the health of their feet.
HOW DO PEOPLE CLEAN THEIR SHOES?
The chart shown above, represents amount of people who took the survey and how they would clean their own shoes, if they did. This information given to us, allows us to understand the amount of people would leave their traditional actions of keeping their shoes clean. From this we also see how people are used to cleaning their shoes and if there is any way to implement those qualities into our own product.
WOUld you buy a product to disinfect your shoes?
The pie chart represents the number of people who would like to have a product that would occasionally disinfects their shoes. This information helps us because it shows us that people are actually interested in our product and would purchase from us, when the product is released. The information brings in the idea that people are concern about their health and cleanliness of all their shoes.
Do you shop online?
The next question we asked is how often people who took the survey would shop online. We found out that a large majority of the people shop online as their main source for buying products. We needed to ask this because our company is largely web-based and will be making the sales through an online shop. Learning this allows us to continue with our plans and expand our website.
15x15 inches! will you have space in your house for this product?
We then asked if there is enough room to place the product in each person's home. We asked if a 15x15 inch design of the product will be able to fit in a room and mostly everyone is confident that the ShoeWash will be a ease to bring into their houses. Asking this question allows us to determine what size of the product will best fit any and everyone's room. With a larger sized product structure, allows it to hold more than one pair of shoes, while there will be an option for one that will only be able to hold one pair at a lower price.
How much are you willing to pay?
We also asked would be the best price the people would pay for a shoe disinfectant. A large majority of the people who took the survey decided that $20 to $40 would be the best choice for any common disinfectant that they would use and other chose $50 to $70 as the price point. From this data we learned that the public are not willing to spend an abundance amount of money for a cleaner product. As our product is high-tech fit with UV-Lights to kill the bacteria deep inside your shoe, we would have to place a reasonable price for our company around the price point of $60 to $80.
WHAT NOW?
From all the data we gather from the survey, what we learned will change our product in the future for the better. We asked specific questions in our survey to understand exactly what the people usually like in a product and how useful it would be in a daily lifestyle. What we learned will help us accommodate to the users of our product for an easy and enjoyable time of use. From the data we determined the demographic that would best enjoy our product, the best price, how useful our product would be, and details of the product which would fulfill the concerns of our product.