Stink Boss is another brand for a shoe deodorizer/sanitizer that holds only one pair of shoes. Rather than using UV lights to kill of bacteria, it blows ozone and heat through the insides of the shoes. The amount of time for this cleaning process will take thirty minutes to six hours depending on the type of shoes. The maximum size that the container holds is 9 ½. also , no replacement filters or added equipment is required for this product. The price for this product is $139.99.
Pedifix ShoeZap UltraViolet Shoe Sanitizer is a device that is similar to our product but rather than being a container to hold the shoes, it is a small UV device that is inserted into the shoes itself and has a 15 minute process that kills the germs inside of the shoe. This product costs $90.
Pedic V2 is a portable shoe sanitizer designed to be put into shoes, bags, and suitcases to clean 99.9% of bacteria in 10 minutes.. This product comes in a pack of four and one charging dock. One charging block can charge all four units in under 2 hours. It uses a germicidal, ozone free lamp to sanitize. The price for this product runs for $214.
10-Seconds Deodorant & Disinfectant is a disinfectant spray that is able to kill the bacteria within your shoes while eliminating the smell that is produced. This product is a cheap alternative to the ShoeWash, as it completes similar goals that out product achieves in a quick and easy application. This product is not as fulfilling, when compared to the ShoeWash, as it is not certain of its effectiveness of its power to remove the hidden bacteria found in common, everyday shoes. The ShoeWash's strengths conquer those of the 10-Seconds Deodorant & Deodorant, in that it is a kills 99.9% of bacteria and leaves it will a fresh smell to last weeks.
Sourcing We are an American made company that makes our product with materials made by various different manufacturers. Due to our solid relationships with many vendors, we are able to get our materials at a low/reasonable price. Also as a way to save money, we will purchase our materials in large quantities in order to qualify for volume discounts.
Competition and Buying Patterns Due to the fact that there are not many large shoe sanitizing products, we do not have a lot of competition. Every company in this industry is not as competitive as those in other industries but still maintains high labor costs. Also to make our product stand out than all of the others, constant improvements and advancements will be made to satisfy the consumers. In order to remain at the top in the industry, Infinite Co. will follow through a low cost leadership plan as an advantage. In addition, customers want consistent, reliable, and easy to use service which Infinite Co. will proudly serve.
Value Proposition Our product of a shoe disinfectant carries on the idea of a healthy lifestyle. The value of our product is that it keeps away germs from your shoes which could lead to foot infections such as; athlete’s foot, fungal nail, jock itch, and ringworm. By placing your shoe inside the Shoe Wash for a time length depending on the type of shoes, UV lights will shine upon the pair killing 99.9% of bacteria.
Competitive Advantage
Location: Our company is located within the city of Long Beach, California, allowing us to be able to present our product to a family based environment
Customer Service: The service of our company will be spectacular, since our company will be based on the people who actually created the product and will fully understand how the machine works.
E-Commerce: The company will mainly be based on and accessed through our website. However, the ShoeWash will also be sold in various stores all around the United States from department store to shoe stores. Since the company will be mostly website based, it will allow us to be connected to a larger community of shoe lovers and also other companies with the same purpose.